As a UX researcher and designer, I explore how people think, feel, and interact with digital experiences—from usability testing to interaction design, I turn insights into intuitive, user-friendly products.

Right now, I’m honing my skills while completing my M.S. at UC Berkeley.

I’m a UX researcher & designer with a knack for making digital experiences smoother, smarter, and more human. My background blends interaction design, usability research, and behavioral analytics, all fueled by a curiosity about how people think, feel, and navigate the digital world.

I got my start in digital marketing, audience strategy, and sentiment analysis—tracking how people engage with content and optimizing based on real-time insights. Working in government and advocacy (yes, even on Biden’s 2020 campaign!), I fine-tuned messages, led research initiatives, and developed content strategies that made an impact. But I wanted to dig deeper into why people behave the way they do—so I pivoted into UX research and product design.

I believe the best design starts with research, and the best research leads to actionable insights. Whether I’m conducting usability testing, mapping behavior trends, or redesigning flows, I focus on translating complex data into intuitive user experiences.

Now, as a Master’s student at UC Berkeley (MIMS '26) with a focus on UX research & design, I’m diving into user research methodologies and all levels the design process — learning how to make systems not just functional but seamless.